Stop wasting video spend.
YouTube advertising management that turns video views into measurable demand. From creative direction to bidding, optimized for the moments your audience actually stops scrolling.
What's included.
- 01
Campaign strategy
In-stream, bumper, non-skippable, Shorts. We pick the format that matches your goal.
- 02
Audience targeting
In-market segments, affinity audiences, custom intent, remarketing layers tuned to your buyer.
- 03
Creative direction
Storyboard, script, hook timing, end-card optimization. We brief your team or build the creative ourselves.
- 04
Bid and budget management
TrueView, CPV, CPM, target CPA. Daily bid review across every active campaign.
- 05
Conversion tracking
Real conversions tied to revenue. View-through and click-through both measured cleanly.
- 06
A/B testing
Hooks, lengths, CTAs, end cards, audience overlays. Every variable tested and optimized.
- 07
Brand safety
Inventory controls, content exclusions, placement reporting. Your brand doesn't end up next to garbage.
- 08
Performance reporting
Monthly recap plus an always-on Looker Studio dashboard tied to GA4.
Pick what fits. Cancel anytime.
Startups and small businesses getting video ads working.
- Up to $2K in monthly ad spend
- Single account management
- Monthly performance review
- Standard conversion tracking
- Email and Slack access
Small to mid businesses scaling video as a channel.
- Up to $5K in monthly ad spend
- Multi-account management
- Bi-weekly review cadence
- Custom audiences and remarketing
- Creative testing built in
Fast-growing companies running multi-platform paid video.
- Up to $10K in monthly ad spend
- Cross-channel integration (Meta, programmatic tie-out)
- Weekly review cadence
- Advanced attribution modeling
- Dedicated account strategist
Companies that need a dedicated paid video capability.
- Up to $15K in monthly ad spend
- Embedded paid video analyst
- Daily monitoring and bid adjustments
- Custom modeling and forecasting
- Quarterly business reviews
Monthly · Cancel anytime · Proudly managed by Rothbright
How the engagement runs.
- 01Week 1Score and map
We run your BrightScore on your existing YouTube and paid setup, surface every waste point, and hand you a one-page fix list before any production changes.
- 02Weeks 2–3Ship the fix
Clean rebuild. Campaign restructure, audience refresh, creative direction, conversion tracking validation, first new ads live.
- 03OngoingOptimize weekly
Weekly bid and audience review. Monthly performance recap. Quarterly creative refresh tied to your goals.
Answers before you ask.
Do you make the creative or just run the campaigns?+
Both, depending on your tier. Plus and above include creative direction. Growth and Advanced include full creative production. Starter clients bring their own video and we optimize placement.
What about YouTube Shorts?+
Yes. We run Shorts inventory through standard YouTube campaigns and through Google Ads Performance Max. Different creative format, same management.
Does this work for brand awareness or only direct response?+
Both. We run upper-funnel brand campaigns (CPM, bumpers, in-stream reserve) and lower-funnel direct response (TrueView for Action, Video Reach). The mix depends on your goal.
Will you work alongside our existing media team?+
Yes. We work as an extension of in-house teams as often as a standalone agency partner. Tie-out to Meta, programmatic, and connected TV is standard.
Is ad spend included in the monthly fee?+
No. Plan fees are management only. You pay Google directly for media, with full visibility into every dollar.
Can I cancel anytime?+
Yes. Month to month, no annual contracts.
Plans that work well together.
Google Ads
Growth SignalsUnlock the Power of Google Ads with Rothbright's Expert Management service: Rothbright has experts that specialize in unlocking the full potential of Google Ads for your business.
Meta Ads
Growth SignalsUnlock the Power of Meta Ads with Rothbright's Expert Management service: Rothbright has experts that specialize in unlocking the full potential of Meta Ads for your business.
Google Analytics 4
MeasurementRothbright Google Analytics 4 Management Service empowers you to manage your Google Analytics without the guesswork. Google Analytics 4 (GA4) is the latest version of Google Analytics, a popular web analytics service off…
Ready to get started?
Thirty minutes. We score the gaps and tell you exactly where we'd start. No commitment.
Or email [email protected]