Rothbright
The Category · Tech Debt

Your website carries debt.
You just can't see it.

Tech debt is the silent tax on your digital presence: the slow pages, broken structure, security holes and blind spots that quietly cost you customers every single day. You can't pay down what you can't measure. Brightscore™ measures it.

Get your BrightScore™No credit card required

https://
200+ signals · 6 pillars · ~60 seconds
$2.4T
is wasted on failed and underperforming tech every year.Brightscore™ finds your slice of it, down to the dollar.
Where It Hides

Six places debt builds up.

It rarely shows up as one big failure. Tech debt accrues quietly, in the corners customers feel but you never see — until it's costing real money.

Slow, bloated code

Oversized pages, render-blocking scripts and uncompressed assets that drag load times — and conversions — down.

Broken SEO & structure

Missing sitemaps, thin metadata and crawl errors that keep you invisible to search engines and AI.

Accessibility gaps

Inaccessible markup that locks out customers and turns into demand letters averaging $25k+ to settle.

Security holes

Unpatched libraries, expired certs and known CVEs quietly waiting to become a breach.

Blind analytics

No GA4, no tags, no conversion tracking — so every marketing dollar is spent flying blind.

Aging infrastructure

Overpriced hosting, manual deploys and stacks no one wants to touch anymore.

What It Costs

Debt you don’t pay down compounds.

$2.4TWasted on failed and underperforming tech every year, worldwide.
−7%Conversions lost for every additional second your site takes to load.
53%Of mobile visitors abandon a page that takes over 3 seconds.
A New Way

A credit score for your tech debt.

Brightscore™ measures tech debt the way FICO measures credit. Same scale. Same intuition. Different stakes — because this debt is costing you customers right now.

The old way

A vague audit PDF you read once and forget. Issues nobody prices. A dev backlog that never ships.

The Brightscore™ way

One number for your debt, the annual dollars it costs, and a priced, scoped fix for every line — shipped or refunded.

How You Pay It Down

Detect. Price. Pay it down.

01Detect the debt200+ checks across six pillars surface every issue silently costing you customers.
02Price the debtWe translate it into one number and a real annual dollar figure — your debt statement.
03Pay it downBuy the fixes that matter, we ship them, and your score climbs as the debt clears.

Find out what your debt is costing you.

60 seconds. See your tech debt as one number — and exactly how to pay it down.