Plans/Growth Signals/Meta Ads

Growth Signals Pillar

Stop burning social spend.

Facebook and Instagram advertising managed by specialists who balance creative testing with ruthless performance optimization. Audience-first targeting, attribution that holds up post-iOS, conversion measurement clients can defend.

See plans ↓Talk to a specialist

Scope

What's included.

01
Campaign strategy
Awareness, consideration, conversion, retention, structured for full-funnel growth.
02
Audience targeting
Custom audiences, lookalikes, interest stacks, demographic layers, exclusions.
03
Creative testing
Static, video, carousel, reels. Variations tested rigorously across formats.
04
Bid and budget management
Daily bid review, campaign budget optimization, learning phase navigation.
05
Conversion tracking
Meta Pixel and Conversions API for accurate post-iOS attribution.
06
A/B testing
Creative, audience, placement, CTA. Every variable measured and optimized.
07
Brand safety and policy
Ad policy compliance, brand safety controls, manual review where needed.
08
Performance reporting
Monthly recap plus an always-on Looker Studio dashboard tied to GA4.

Service Plans

Pick what fits. Cancel anytime.

Starter

Startups and small businesses getting Meta Ads working.

$750/mo

Up to $2K in monthly ad spend
Single account management
Monthly performance review
Standard conversion tracking
Email and Slack access

Most picked

Plus

Small to mid businesses scaling paid social.

$1,750/mo

Up to $5K in monthly ad spend
Multi-account management (FB + IG)
Bi-weekly review cadence
Custom audiences and remarketing
Creative testing built in

Growth

Fast-growing companies running multi-platform paid.

$3,750/mo

Up to $10K in monthly ad spend
Cross-channel integration (Google, LinkedIn tie-out)
Weekly review cadence
Advanced attribution modeling
Dedicated account strategist

Advanced

Companies that need a dedicated paid social capability.

$7,500/mo

Up to $15K in monthly ad spend
Embedded paid social analyst
Daily monitoring and bid adjustments
Custom modeling and forecasting
Quarterly business reviews

Monthly · Cancel anytime · Proudly managed by Rothbright

Process

How the engagement runs.

01
Week 1
Score and map
We run your BrightScore on your existing Meta account, surface every waste point in audience, creative, and tracking, and hand you a one-page fix list.
02
Weeks 2 to 3
Ship the fix
Clean rebuild. Campaign restructure, audience refresh, creative testing setup, Pixel and CAPI validation, first new ads live.
03
Ongoing
Optimize weekly
Weekly bid and audience review. Monthly performance recap. Quarterly creative refresh tied to your goals.

Common Questions

Answers before you ask.

Do you handle the creative or just the placement?+

Both, depending on your tier. Plus and above include creative direction. Growth and Advanced include full creative production. Starter clients bring their own creative and we optimize placement and audience.

How do you handle iOS 14 and signal loss?+

Conversions API plus aggregated event measurement plus server-side GTM where it helps. We tie Meta-reported conversions to GA4 truth so the picture stays honest.

What platforms inside Meta do you run?+

Facebook, Instagram, Messenger, Audience Network, and Reels. We pick placements based on creative format and audience behavior, not blanket coverage.

Will you work alongside our existing in-house team?+

Yes. We work as an extension of in-house teams as often as a standalone agency partner. Tie-out to Google Ads, LinkedIn, and programmatic is standard.

Is ad spend included in the monthly fee?+

No. Plan fees are management only. You pay Meta directly for media, with full visibility into every dollar.

Can I cancel anytime?+

Yes. Month to month, no annual contracts.

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