Rothbright
Plans/Conversion Infrastructure/Shopify
Conversion Infrastructure Pillar

Stop losing carts.

Shopify and Shopify Plus management built around conversion rate optimization. Setup, integration, and ongoing growth handled by specialists who treat your store like the revenue engine it is. Less app bloat, more buyers.

Shopify
Scope

What's included.

  • 01

    Store setup and configuration

    Theme installation, product catalog, payment processors, shipping logic, tax handling.

  • 02

    Platform integration

    Klaviyo, Recharge, Shop Pay, ReviewsIO, custom apps wired correctly the first time.

  • 03

    Conversion rate optimization

    Page-level A/B testing on PDPs, PLPs, cart, and checkout. Lift measured every month.

  • 04

    Theme customization

    Liquid edits, section builds, custom blocks for high-converting layouts.

  • 05

    Performance and speed

    Asset optimization, app audit, deferred JS, Core Web Vitals tuned.

  • 06

    Checkout optimization

    Shop Pay, express checkout, abandoned cart recovery, upsell and cross-sell flows.

  • 07

    Analytics and tracking

    GA4 events, Meta CAPI, Google Ads conversion API, attribution clean across channels.

  • 08

    Monthly reporting

    Revenue, conversion rate, AOV, traffic source attribution, prioritized recommendations.

Service Plans

Pick what fits. Cancel anytime.

Starter

Startups and small businesses getting Shopify set up properly.

$750/mo
  • Conversion Rate Optimization for 1 page per month
  • Store setup and configuration
  • Standard integrations (Klaviyo, GA4, Meta Pixel)
  • Monthly performance review
  • Email and Slack access
Most picked
Plus

Small to mid businesses scaling Shopify as a channel.

$1,750/mo
  • Conversion Rate Optimization for 3 pages per month
  • Advanced integrations (Recharge, Shop Pay, custom apps)
  • Theme customization and section builds
  • Bi-weekly performance review
  • Platform migration included (WooCommerce, Magento, BigCommerce)
Growth

Fast-growing companies running Shopify or Shopify Plus.

$3,750/mo
  • Conversion Rate Optimization for 7 pages per month
  • Shopify Plus features (Functions, Scripts, B2B)
  • Custom checkout work
  • Weekly performance review
  • Dedicated account strategist
Advanced

Companies that need a dedicated Shopify capability.

$7,500/mo
  • Conversion Rate Optimization for 15 pages per month
  • Embedded Shopify engineer
  • Advanced custom development support
  • Daily monitoring and incident response
  • Quarterly business reviews

Monthly · Cancel anytime · Proudly managed by Rothbright

Process

How the engagement runs.

  1. 01
    Week 1
    Score and map

    We run your BrightScore on your existing Shopify store, audit theme, apps, integrations, and conversion funnel, hand you a one-page priority list.

  2. 02
    Weeks 2 to 3
    Optimize and ship

    First CRO pages tested and shipped. Integrations cleaned up, tracking validated, performance tuning applied.

  3. 03
    Ongoing
    Test and grow

    Monthly CRO cadence on the agreed number of pages. Bi-weekly or weekly performance reviews tied to revenue.

Common Questions

Answers before you ask.

Do you work with Shopify Plus?+

Yes. Growth and Advanced both cover Shopify Plus. Custom checkout, Shopify Functions, B2B features, all in scope.

What does "Conversion Rate Optimization for X pages" mean?+

Each tier covers a fixed number of pages we A/B test, redesign, and iterate on each month. PDPs (product detail pages), PLPs (collection pages), cart, checkout, key landing pages. We measure conversion rate lift on each page.

Will you build custom Shopify apps?+

Custom apps are out of scope for this product. We use Custom Development for app-layer work. We do install, configure, and optimize existing apps as part of the Shopify plan.

Do you handle the design or just the technical setup?+

Both. Themes, sections, custom blocks. We work with your existing brand kit or help you tighten it.

Will you migrate me from another platform?+

Yes. WooCommerce, Magento, BigCommerce migrations are common. Included on Plus and above.

Can I cancel anytime?+

Yes. Month to month, no annual contracts.

Pair With

Plans that work well together.

Klaviyo

Klaviyo

Growth Signals

Welcome to Rothbright, where we specialize in maximizing the potential of your e-commerce business. Enter Klaviyo – the powerhouse of personalized marketing automation designed to skyrocket your sales and customer engage…

Google Ads

Google Ads

Growth Signals

Unlock the Power of Google Ads with Rothbright's Expert Management service: Rothbright has experts that specialize in unlocking the full potential of Google Ads for your business.

Custom Development

Custom Development

Foundation

Having a dedicated software development team comes with a multitude of benefits, especially for organizations looking to develop, maintain, or expand their software products.

Let's go

Ready to get started?

Thirty minutes. We score the gaps and tell you exactly where we'd start. No commitment.

Or email [email protected]