Plans/Growth Signals/Google Ads

Growth Signals Pillar

Stop overpaying for clicks.

Google Ads management that lowers your CPC and scales the campaigns already working. Our portfolio averages $2.96 per click, well below the $4 to $6 industry standard.

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Scope

What's included.

01
Campaign architecture
Account structure built around your goals. Ad groups, match types, and negative lists organized to maximize quality score.
02
Keyword strategy
Ongoing research aligned to intent. We capture high-value searches and skip the expensive ones with low return.
03
Bid and budget management
Daily bid adjustments and pacing to maximize conversion rate while holding CPC below the industry average.
04
Ad creative
Compelling copy and creative tested rigorously. RSAs, sitelinks, callouts, structured snippets, all of it.
05
Negative keyword hygiene
Weekly search term analysis to exclude wasted spend. Your budget goes to qualified clicks only.
06
Audience targeting
Custom audiences, in-market segments, remarketing, demographic layers, and exclusions tuned to your buyer.
07
Conversion tracking
Real conversions tied to revenue. Calls, form fills, ecomm transactions, all tracked accurately through GA4.
08
Performance reporting
Monthly stakeholder reports plus an always-on Looker Studio dashboard. You see what we see.

Service Plans

Pick what fits. Cancel anytime.

Starter

Startups and small businesses getting paid search working.

$750/mo

Up to $2K in monthly ad spend
Single account management
Monthly performance review
Standard conversion tracking
Email and Slack access

Most picked

Plus

Small to mid businesses scaling their paid search programs.

$1,750/mo

Up to $5K in monthly ad spend
Multi-account management
Bi-weekly review cadence
Custom audiences and remarketing
Landing page conversion analysis

Growth

Fast-growing companies running multi-platform paid.

$3,750/mo

Up to $10K in monthly ad spend
Cross-channel integration (Meta, LinkedIn tie-out)
Weekly review cadence
Advanced attribution modeling
Dedicated account strategist

Advanced

Companies that need a dedicated paid search capability.

$7,500/mo

Up to $15K in monthly ad spend
Embedded paid search analyst
Daily monitoring and bid adjustments
Custom modeling and forecasting
Quarterly business reviews

Monthly · Cancel anytime · Proudly managed by Rothbright

Process

How the engagement runs.

01
Week 1
Score and map
We run your BrightScore on your existing Google Ads stack, surface every waste point, and hand you a one-page fix list before any production changes.
02
Weeks 2–3
Ship the fix
Clean rebuild. Campaign restructure, keyword refresh, negative list rebuild, ad creative refresh, conversion tracking validation.
03
Ongoing
Optimize weekly
Weekly bid and search term review. Monthly performance recap. Quarterly strategy reset with your numbers and your goals.

Common Questions

Answers before you ask.

What if my current campaigns are losing money?+

That's the most common starting point. We score the bleed, rebuild the structure, and ship a clean account in week 2. You'll typically see CPC drop and quality score climb within 30 days.

Does Rothbright manage Google Ad Grant accounts for nonprofits?+

Yes. We run a separate Google Ad Grants product specifically for qualifying 501(c)(3)s.

Do you handle Meta, LinkedIn, and other paid platforms?+

Yes, each as its own service. Most clients running Google Ads also add Meta Ads or LinkedIn Ads to round out the mix.

Will you work alongside our existing in-house team?+

Yes. We work as an extension of in-house teams as often as a standalone agency partner.

Is ad spend included in the monthly fee?+

No. The plan fees are management only. You pay Google directly for media, with full visibility into every dollar.

Can I cancel anytime?+

Yes. Month to month, no annual contracts.

Pair With

Plans that work well together.

Google Analytics 4

Measurement

Rothbright Google Analytics 4 Management Service empowers you to manage your Google Analytics without the guesswork. Google Analytics 4 (GA4) is the latest version of Google Analytics, a popular web analytics service off…

From$750/mo · 4 plans

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Meta Ads

Growth Signals

Unlock the Power of Meta Ads with Rothbright's Expert Management service: Rothbright has experts that specialize in unlocking the full potential of Meta Ads for your business.

From$750/mo · 4 plans

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BrightList™

Measurement

BrightList™ turns your BrightScore into a plan. Every issue on your site, ranked by exactly how many points it will add, with a fixed price and step-by-step instructions on each one. Reprioritized every day.

From$99/mo

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