Reach people mid-conversation.

X Ads management for the moments your audience is actually paying attention (live events, breaking topics, communities), with the brand-safety controls X demands.

See plans ↓Talk to a specialist

Scope

What's included.

01
Campaign strategy
Awareness, engagement, or site traffic. The objective drives the format, not the other way around.
02
Conversation & keyword targeting
Reach people posting about your category right now, on the topics and events that matter to them.
03
Follower-lookalike audiences
Target the followers of accounts your buyers already follow, including competitors.
04
Creative direction for the feed
Posts that read as posts. Anything that looks like a banner gets scrolled past.
05
Brand safety
Adjacency controls, exclusion lists, and placement reporting set before the first ad runs.
06
Bid and budget management
Daily review, with spend concentrated on the moments that perform.
07
X Pixel conversion tracking
Conversions tied to revenue, with view-through measured separately.
08
Monthly performance reporting
What ran, what worked, and what we're changing next month.

Service Plans

Pick what fits. Cancel anytime.

Starter

Testing the channel with a real budget behind it.

$750/mo

Up to $2K in monthly ad spend
Campaign build and launch
Monthly reporting
Email support

Most picked

Plus

The plan most clients run.

$1,750/mo

Up to $5K in monthly ad spend
Everything in Starter
Creative direction
Bi-weekly optimization calls
Conversion tracking audit

Growth

Scaling spend and adding channels.

$3,750/mo

Up to $10K in monthly ad spend
Everything in Plus
Cross-channel integration
Weekly review cadence
Dedicated account strategist

Advanced

Companies that need a dedicated paid capability.

$7,500/mo

Up to $15K in monthly ad spend
Everything in Growth
Daily monitoring and bid adjustments
Custom modeling and forecasting
Quarterly business reviews

Monthly · Cancel anytime · Proudly managed by Rothbright

Process

How the engagement runs.

01
Week 1
Score and map
We run your BrightScore on your paid social setup, review your account standing and pixel, and hand you a one-page fix list before anything launches.
02
Weeks 2 to 3
Ship the fix
Account and verification setup, audience build, exclusion lists, creative direction, pixel validation, first ads live.
03
Ongoing
Optimize weekly
Daily bid review, conversation targeting refreshed as topics move, monthly recap and creative rotation.

Common Questions

Answers before you ask.

Doesn't our account need to be verified?+

Yes. X requires a Verified Organizations or Premium subscription to run ads. We handle the setup as part of onboarding, so it doesn't hold up launch.

Is X brand-safe?+

That's what the controls are for. We set adjacency limits and exclusion lists before the first ad runs, and placement reporting shows exactly where you appeared.

Does X work for B2B?+

It can, when your buyers are active there, tech, media, finance, and policy audiences are strong. We look at your category's activity before recommending it.

Who writes the posts?+

We do, from Plus up. Creative direction is included and the copy is written for the feed, not adapted from a display ad.

Is ad spend included in the monthly fee?+

No. Plan fees are management only. You pay X directly for media, with full visibility into every dollar.

Can I cancel anytime?+

Yes. Month to month, no annual contracts.

Pair With

Plans that work well together.

LinkedIn Ads

Growth Signals

Unlock the Power of LinkedIn Ads with Rothbright's Expert Management service: Rothbright has experts that specialize in unlocking the full potential of LinkedIn Ads for your business.

From$750/mo · 4 plans

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Reddit Ads

Growth Signals

Unlock the Power of Reddit Ads with Rothbright's Expert Management service: Rothbright has experts that specialize in unlocking the full potential of Reddit Ads for your business.

From$750/mo · 4 plans

Details