Stop wasting B2B spend.

LinkedIn advertising tuned for pipeline. Precise targeting by job title, industry, seniority, and company size. Sponsored Content, Lead Gen Forms, and Message Ads run by specialists who care about cost per qualified lead, not just clicks.

See plans ↓Talk to a specialist

Scope

What's included.

01
Audience targeting
Job title, function, seniority, industry, company size, custom audiences, matched account lists.
02
Campaign strategy
Sponsored Content, Sponsored Messaging, Text Ads, Dynamic Ads, Lead Gen Forms.
03
Creative direction
Single image, carousel, video, document ads. Tested across formats.
04
Lead Gen Forms
Pre-filled with LinkedIn profile data for friction-free B2B conversion.
05
Bid and budget management
Daily bid review, cost-per-lead optimization, budget pacing within your CPL target.
06
Conversion tracking
LinkedIn Insight Tag, GA4 attribution, CRM tie-out for revenue attribution.
07
A/B testing
Creative, targeting, copy, and CTAs measured and optimized continuously.
08
Performance reporting
Monthly recap plus Looker Studio dashboard tied to pipeline and revenue.

Service Plans

Pick what fits. Cancel anytime.

Starter

Startups and small businesses getting LinkedIn Ads working.

$750/mo

Up to $2K in monthly ad spend
Single account management
Monthly performance review
Standard conversion tracking
Email and Slack access

Most picked

Plus

Small to mid businesses scaling LinkedIn for pipeline.

$1,750/mo

Up to $5K in monthly ad spend
Multi-account management
Bi-weekly review cadence
Lead Gen Forms strategy
A/B testing built in

Growth

Fast-growing companies running multi-channel B2B paid.

$3,750/mo

Up to $10K in monthly ad spend
Cross-channel integration (Google, Meta tie-out)
Weekly review cadence
Advanced attribution modeling
Dedicated account strategist

Advanced

Companies that need a dedicated LinkedIn capability.

$7,500/mo

Up to $15K in monthly ad spend
Embedded LinkedIn strategist
Daily monitoring and bid adjustments
Custom modeling and CRM tie-out
Quarterly business reviews

Monthly · Cancel anytime · Proudly managed by Rothbright

Process

How the engagement runs.

01
Week 1
Score and map
We run your BrightScore on your existing LinkedIn account, surface every targeting and creative gap, and hand you a one-page fix list.
02
Weeks 2 to 3
Ship the fix
Audience rebuild, campaign restructure, Lead Gen Form setup, creative refresh, conversion tracking validated, first new ads live.
03
Ongoing
Optimize weekly
Weekly bid and audience review. Monthly performance recap. Quarterly strategy reset against your pipeline goals.

Common Questions

Answers before you ask.

What's a realistic cost per lead on LinkedIn?+

Depends on targeting. For senior-level B2B audiences ($150K+ titles), $50 to $200 per qualified lead is typical. For broader B2B, $20 to $50 is common. We benchmark against your specific targeting before projecting.

Should I run Sponsored Content or Lead Gen Forms?+

Both, usually. Sponsored Content drives top-funnel awareness and click-through. Lead Gen Forms convert middle-funnel intent with minimal friction. We use Lead Gen Forms for conversion events and Sponsored Content for demand build.

Do you handle creative or just placement?+

Both, depending on your tier. Plus and above include creative direction. Growth and Advanced include full creative production. Starter clients bring their own creative.

Will you work alongside our existing ABM tools?+

Yes. Demandbase, 6sense, Terminus, RollWorks. LinkedIn integrates with most, and we coordinate targeting across systems.

Is ad spend included in the monthly fee?+

No. Plan fees are management only. You pay LinkedIn directly for media, with full visibility into every dollar.

Can I cancel anytime?+

Yes. Month to month, no annual contracts.

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