Plans/Growth Signals/Microsoft Ads

Growth Signals Pillar

Stop paying Google prices for the same click.

Microsoft Ads management across Bing, Edge, and Copilot. The same buyer intent as Google (CPCs often a third lower), plus LinkedIn profile targeting no other ad platform has.

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Scope

What's included.

01
Google Ads import & sync
We mirror what already works in your Google account rather than rebuilding from scratch, then keep the two in sync.
02
Keyword strategy for Bing
Bing's audience skews older and higher-income. Query patterns differ from Google, and the keyword set is built for them.
03
LinkedIn profile targeting
Target by company, industry, and job function, available on no other ad platform, because Microsoft owns LinkedIn.
04
Audience & in-market segments
Remarketing lists, in-market audiences, and custom segments layered onto every campaign.
05
Bid and budget management
Daily review across every active campaign, with budget shifted to what converts.
06
Shopping campaigns
Product feeds through Microsoft Merchant Center, kept clean and current.
07
UET conversion tracking
Universal Event Tracking wired to real revenue, not just form fills.
08
Monthly reporting
Performance shown next to your Google Ads benchmarks, so the comparison is always in front of you.

Service Plans

Pick what fits. Cancel anytime.

Starter

Testing the channel with a real budget behind it.

$750/mo

Up to $2K in monthly ad spend
Campaign build and launch
Monthly reporting
Email support

Most picked

Plus

The plan most clients run.

$1,750/mo

Up to $5K in monthly ad spend
Everything in Starter
Creative direction
Bi-weekly optimization calls
Conversion tracking audit

Growth

Scaling spend and adding channels.

$3,750/mo

Up to $10K in monthly ad spend
Everything in Plus
Cross-channel integration
Weekly review cadence
Dedicated account strategist

Advanced

Companies that need a dedicated paid capability.

$7,500/mo

Up to $15K in monthly ad spend
Everything in Growth
Daily monitoring and bid adjustments
Custom modeling and forecasting
Quarterly business reviews

Monthly · Cancel anytime · Proudly managed by Rothbright

Process

How the engagement runs.

01
Week 1
Score and map
We run your BrightScore on your existing paid search setup, audit the Google account we'll import from, and hand you a one-page fix list before anything launches.
02
Weeks 2 to 3
Ship the fix
Google import, then divergence: campaign restructure for Bing's query patterns, LinkedIn profile layers, UET validation, first ads live.
03
Ongoing
Optimize weekly
Daily bid review, weekly search-term mining, monthly recap benchmarked against your Google Ads performance.

Common Questions

Answers before you ask.

Is Bing really worth it?+

Volume is smaller, but clicks are cheaper and the demographic is older and wealthier. We judge the channel by CPA next to your Google account, not by impression volume, if it doesn't beat Google on cost per conversion, we'll tell you.

Can you import our Google campaigns?+

Yes, that's day one. Import gets you live fast; then we diverge where Bing behaves differently, because a straight copy leaves money on the table.

What's LinkedIn profile targeting?+

Microsoft owns LinkedIn, so Microsoft Ads can target by company, industry, and job function. No other ad platform offers it. For B2B it's often the reason to run the channel at all.

Do ads show in Copilot and AI results?+

Yes. Microsoft places ads across Bing, Edge, and Copilot's conversational results. Inventory is included in standard campaigns and reported separately.

Is ad spend included in the monthly fee?+

No. Plan fees are management only. You pay Microsoft directly for media, with full visibility into every dollar.

Can I cancel anytime?+

Yes. Month to month, no annual contracts.

Pair With

Plans that work well together.

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