Be the answer, not the ad.
Sponsored placements inside ChatGPT, managed by specialists. People do not search here, they ask — so the campaigns are built around the questions your buyers actually ask, with creative that earns the click by being useful and measurement that holds up against your own numbers.
What's included.
- 01
Conversational intent mapping
We start from the questions your buyers ask, not the keywords they type. That list is the campaign.
- 02
Campaign strategy
Structured by buying stage — problem-aware, comparing options, ready to act — so budget follows intent.
- 03
Creative for a chat surface
Answer first, pitch second. Copy that reads as helpful gets served; copy that interrupts gets throttled.
- 04
Targeting and exclusions
Intent and audience layers, plus exclusions for the questions you should not be paying to appear on.
- 05
Bid and budget management
Daily review with spend pulled back from tests that are not clearing. On a new channel, that is most of the work.
- 06
Conversion tracking
Wired through to GA4, so platform-reported conversions are checked against your own numbers rather than trusted.
- 07
Brand safety and policy
Ad policy review before launch and monitoring after. The rules on this surface are young and still moving.
- 08
Performance reporting
Monthly recap plus an always-on Looker Studio dashboard tied to GA4, alongside your other channels.
Pick what fits. Cancel anytime.
Businesses getting their first ChatGPT campaigns working.
- Up to $2K in monthly ad spend
- Single campaign structure
- Monthly performance review
- Standard conversion tracking
- Email and Slack access
Businesses scaling a channel that is already converting.
- Up to $5K in monthly ad spend
- Multi-campaign intent segmentation
- Bi-weekly review cadence
- Creative testing built in
- Landing experience recommendations
Fast-growing companies running ChatGPT alongside search and social.
- Up to $10K in monthly ad spend
- Cross-channel integration (Google, Meta tie-out)
- Weekly review cadence
- Advanced attribution modeling
- Dedicated account strategist
Companies that need a dedicated conversational-ads capability.
- Up to $15K in monthly ad spend
- Embedded paid media analyst
- Daily monitoring and bid adjustments
- Custom modeling and forecasting
- Quarterly business reviews
Monthly · Cancel anytime · Proudly managed by Rothbright
How the engagement runs.
- 01Week 1Score and map
We run your BrightScore, then map the buying questions in your category — what people ask, how they compare, and where you are already being recommended without paying for it.
- 02Weeks 2 to 3Launch small and measured
Campaign build, creative written for the surface, tracking validated end to end, and a deliberately small first budget whose only job is to produce a benchmark.
- 03OngoingScale what clears
Weekly bid and intent review, budget moved onto what converts, monthly recap. On a channel this new, the compounding advantage is being early and disciplined at once.
Answers before you ask.
Is this the same as getting recommended by ChatGPT organically?+
No, and they work together. This is paid placement. Being recommended in the answer itself is an organic outcome, and that is what our GEO / AIEO service works on. Most clients want both: the ad buys presence today, the optimization earns it long term.
How new is this channel?+
New enough that benchmarks are still being written. That is the opportunity and the risk, which is why we launch on a small budget whose only purpose is to establish your own baseline before scaling.
Is ad spend included in the monthly fee?+
No. Plan fees are management only. You pay the platform directly for media, with full visibility into every dollar.
How do you measure results on a conversational surface?+
The same discipline we apply everywhere: conversion tracking wired to GA4, so platform-reported numbers are reconciled against your own analytics rather than taken at face value.
Do you handle the creative?+
Yes from Plus upward. Starter clients bring their own messaging and we optimize targeting, bids, and placement around it.
Will you run this alongside our existing paid channels?+
That is the normal case. Tie-out to Google Ads and Meta is standard, and the reporting puts all of it on one dashboard so you can see where the incremental dollar performs best.
Can I cancel anytime?+
Yes. Month to month, no annual contracts.
Plans that work well together.
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Ready to get started?
Thirty minutes. We score the gaps and tell you exactly where we'd start. No commitment.
Or email [email protected]