Plans/Growth Signals/Amazon Ads

Growth Signals Pillar

Win the shelf people buy from.

Sponsored Products, Sponsored Brands, and Sponsored Display: managed to an ACoS target, not a vanity impression count.

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Scope

What's included.

01
Campaign architecture
Sponsored Products, Sponsored Brands, and Sponsored Display structured so each one has a job.
02
Keyword & ASIN targeting
Category terms, long-tail, and competitor conquesting against the ASINs taking your sales.
03
Negative targeting
Wasted spend cut continuously, not audited once a quarter.
04
Bid management to target
Bids managed against your ACoS and TACoS targets, set in week one against your margin.
05
Listing feedback
Ads can't save a weak detail page. We tell you what's leaking, images, bullets, A+ content, reviews.
06
Weekly search-term mining
New converting terms promoted, wasteful ones excluded, every week.
07
Per-marketplace management
Each marketplace managed as its own account, with its own targets.
08
Monthly reporting
ACoS, TACoS, and organic-rank lift: paid performance shown against its effect on organic.

Service Plans

Pick what fits. Cancel anytime.

Starter

Testing the channel with a real budget behind it.

$750/mo

Up to $2K in monthly ad spend
Campaign build and launch
Monthly reporting
Email support

Most picked

Plus

The plan most clients run.

$1,750/mo

Up to $5K in monthly ad spend
Everything in Starter
Creative direction
Bi-weekly optimization calls
Conversion tracking audit

Growth

Scaling spend and adding channels.

$3,750/mo

Up to $10K in monthly ad spend
Everything in Plus
Cross-channel integration
Weekly review cadence
Dedicated account strategist

Advanced

Companies that need a dedicated paid capability.

$7,500/mo

Up to $15K in monthly ad spend
Everything in Growth
Daily monitoring and bid adjustments
Custom modeling and forecasting
Quarterly business reviews

Monthly · Cancel anytime · Proudly managed by Rothbright

Process

How the engagement runs.

01
Week 1
Score and map
We run your BrightScore on your storefront and paid setup, review your detail pages and current ACoS, and hand you a one-page fix list plus your ACoS target before anything changes.
02
Weeks 2 to 3
Ship the fix
Campaign rebuild across Sponsored Products, Brands, and Display. Negative targeting applied, listing feedback delivered, first optimized campaigns live.
03
Ongoing
Optimize weekly
Daily bid review against target, weekly search-term mining, monthly recap on ACoS, TACoS, and organic-rank movement.

Common Questions

Answers before you ask.

Seller or Vendor, does it matter?+

Both work. The console access and available ad types differ, and we handle the difference. Tell us which you are and we'll set expectations in week one.

Which marketplaces do you manage?+

Any you sell in. Each marketplace is managed and billed as its own account, quantity covers the extras.

Do you optimize our listings too?+

Feedback is included: we tell you exactly what's costing you conversions. Full listing and A+ content work is a separate engagement.

What ACoS should we expect?+

It depends on your margin and your goal, defending share and driving growth carry different targets. We set yours in week one and manage to it.

Is ad spend included in the monthly fee?+

No. Plan fees are management only. You pay Amazon directly for media, with full visibility into every dollar.

Can I cancel anytime?+

Yes. Month to month, no annual contracts.

Pair With

Plans that work well together.

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