Plans/Growth Signals/Yelp Ads

Growth Signals Pillar

Be the one they call, not the one they scroll past.

Yelp is a shortlist, not a search. Yelp Ads management that puts you on it — including on your competitors’ profiles — and sends the clicks to a page that actually closes.

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Scope

What's included.

01
Category & radius strategy
The categories and service areas worth paying for, and the ones quietly spending your budget. You approve both.
02
Competitor placements
Your ad on the profiles of the businesses you are being compared against, at the moment of comparison.
03
Profile optimization
Photos, services, hours and highlights fixed before spend starts. Paid traffic to a thin profile is a donation.
04
Ad copy & CTA testing
Headline, offer and call-to-action tested across the placements Yelp actually serves you on.
05
Bid and budget management
Daily review, with budget pulled off the categories and postcodes that do not book work.
06
Lead quality scoring
Calls, messages and quote requests scored against jobs booked — not against Yelp’s click count.
07
Review response cadence
The ad and the star rating sell together, so responses get a schedule instead of good intentions.
08
Monthly reporting
Performance by category and location, plus cost per booked job rather than cost per click.

Service Plans

Pick what fits. Cancel anytime.

Starter

Testing the channel with a real budget behind it.

$750/mo

Up to $2K in monthly ad spend
Profile audit and campaign build
Monthly reporting
Email support

Most picked

Plus

The plan most local businesses run.

$1,750/mo

Up to $5K in monthly ad spend
Everything in Starter
Competitor-profile placements
Bi-weekly optimization calls
Call and lead tracking audit

Growth

Multiple locations, or scaling past one service area.

$3,750/mo

Up to $10K in monthly ad spend
Everything in Plus
Multi-location campaign structure
Weekly review cadence
Dedicated account strategist

Advanced

Companies that need a dedicated local-demand capability.

$7,500/mo

Up to $15K in monthly ad spend
Everything in Growth
Daily monitoring and bid adjustments
Custom modeling and forecasting
Quarterly business reviews

Monthly · Cancel anytime · Proudly managed by Rothbright

Process

How the engagement runs.

01
Week 1
Score and map
We run your BrightScore on your paid setup, audit the Yelp profile itself, and hand you a one-page fix list plus a proposed category and radius plan before anything launches.
02
Weeks 2 to 3
Ship the fix
Profile gaps closed, categories and service areas approved, call and message tracking validated, first ads live.
03
Ongoing
Optimize weekly
Daily bid review, lead quality scored against jobs booked, monthly recap with performance by category and location.

Common Questions

Answers before you ask.

Does Yelp still matter if we rank on Google?+

They answer different moments. Google is where people look for options; Yelp is where they compare the three they already have. Ranking well on one does not put you on the other’s shortlist.

Will our ads show on competitors’ pages?+

Yes, that is one of the better placements on the platform — and it runs both ways. The Enhanced Profile controls that keep rival ads off your own page are part of what we manage.

We have some bad reviews. Is it worth advertising?+

Usually, but not first. Paid traffic to an unanswered profile converts badly, so the review response cadence and the profile fixes come before spend does.

Does this work for B2B?+

For local, service-area B2B — trades, commercial cleaning, IT support, legal — yes. For national or purely online B2B, search and LinkedIn are the better spend and we will tell you so.

Is ad spend included in the monthly fee?+

No. Plan fees are management only. You pay Yelp directly for media, with full visibility into every dollar.

Can I cancel anytime?+

Yes. Month to month, no annual contracts.

Pair With

Plans that work well together.

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