Be the first result in the App Store.
Apple Ads (formerly Apple Search Ads) management for the highest-intent placement in mobile: someone typing what your app does, wallet already attached to their thumb.
What's included.
- 01
Keyword strategy
Brand defense, generic capture, and competitor terms, each with its own budget and bid logic.
- 02
Campaign structure
Brand, discovery, and competitor spend separated so one can never quietly eat the others.
- 03
Custom product pages
Product pages matched to search intent, so the tap lands somewhere relevant.
- 04
Bid and CPA management
Daily bid review against your target cost per install and per post-install event.
- 05
Search tab & Today tab placements
Both surfaces managed, with performance reported separately.
- 06
Geographic expansion planning
Which storefronts to enter next, based on what your current markets prove.
- 07
AdServices attribution
Apple's attribution wired up, plus your MMP if you run one.
- 08
Monthly reporting
Installs, CPI, and the post-install events that actually indicate value.
Pick what fits. Cancel anytime.
Testing the channel with a real budget behind it.
- Up to $2K in monthly ad spend
- Campaign build and launch
- Monthly reporting
- Email support
The plan most clients run.
- Up to $5K in monthly ad spend
- Everything in Starter
- Creative direction
- Bi-weekly optimization calls
- Conversion tracking audit
Scaling spend and adding channels.
- Up to $10K in monthly ad spend
- Everything in Plus
- Cross-channel integration
- Weekly review cadence
- Dedicated account strategist
Companies that need a dedicated paid capability.
- Up to $15K in monthly ad spend
- Everything in Growth
- Daily monitoring and bid adjustments
- Custom modeling and forecasting
- Quarterly business reviews
Monthly · Cancel anytime · Proudly managed by Rothbright
How the engagement runs.
- 01Week 1Score and map
We run your BrightScore on your app's store presence and current campaigns, review attribution, and hand you a one-page fix list before anything changes.
- 02Weeks 2 to 3Ship the fix
Move to Apple Ads Advanced if needed, campaign restructure by intent, custom product pages, attribution validation, first campaigns live.
- 03OngoingOptimize weekly
Daily bid review against CPA target, weekly keyword expansion, monthly recap on installs, CPI, and post-install events.
Answers before you ask.
We're on Apple Ads Basic, does that matter?+
Advanced is required for us to manage it properly: Basic doesn't expose keyword-level control. We handle the move during onboarding.
Do you bid on competitor names?+
Where it's profitable, yes, competitor terms are often the cheapest high-intent inventory in the store. You approve the list before anything runs.
Does this work with our MMP?+
Yes. We wire Apple's AdServices attribution and tie it to AppsFlyer, Adjust, Branch, or whichever MMP you run, so install numbers reconcile.
What about Android?+
That’s Google Ads app campaigns, a different platform. Pair the two, most clients run both, and we manage them together.
Is ad spend included in the monthly fee?+
No. Plan fees are management only. You pay Apple directly for media, with full visibility into every dollar.
Can I cancel anytime?+
Yes. Month to month, no annual contracts.
Plans that work well together.
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Ready to get started?
Thirty minutes. We score the gaps and tell you exactly where we'd start. No commitment.
Or email [email protected]