Rothbright

Case study

Alts Illustrator

A custom application that put 5% of all 2025 DST / 1031 exchanges through one platform

There are not many financial tools that accurately display DST / 1031 offerings for financial advisors to communicate effectively with their clients. Alts Illustrator changed that.

Custom application · FinTech · Broker-dealer adoption

OVERVIEW

1031 Capital Solutions is a Rothbright client that specializes in financial services focused on helping real estate investors use 1031 exchanges and related tax-efficient strategies to transition out of actively managed investment properties while deferring capital gains taxes.

01 / CHALLENGE

Challenge

There are not many financial tools that accurately display DST / 1031 offerings for financial advisors to communicate effectively with their clients. With the limited number of days a transaction can take place, not being able to easily "show" the investment creates a very tense experience for investors and advisors.

02 / APPROACH

Approach

Rothbright worked closely with the 1031 Capital Solutions leaders to understand what the application needed to present for investors and advisors to see, and built a cron so the mathematics of investment deals are automatically displayed as advisors input investment details into offerings.

03 / RESULTS

Results

Alts Illustrator is licensed in two broker-dealers: Concorde and Willow Cove. Currently 274 active seats are using the application. At one point 5% of all DSTs / 1031 exchanges in 2025 went through the Alts Illustrator platform. A typical illustration cycle was 2-3 days with Excel macros — now this can be done in real time on a call. We are excited to see so much growth happen since launching the custom application in March of 2025.

  • 274

    active seats across broker-dealers

  • 5%

    of all 2025 DST / 1031 exchanges ran through the platform

  • 2-3 days → real time

    illustration cycle, replacing Excel macros

AltsIllustrator reflects what happens when advisors identify a real need and build a solution that elevates the entire network. We're proud to support tools that help our financial professionals deliver more transparent, data-rich guidance to their clients.
Danielle Delongchamp, Chief Executive Officer of Concorde
We built AltsIllustrator because we needed a better way to compare offerings for our own clients.
Richard Gann, co-creator of AltsIllustrator and a Concorde financial advisor
Concorde's support means more advisors can leverage clean data, consistent metrics, and clear visuals to help clients understand the differences between deals.
Jason McMurtry, co-creator of AltsIllustrator and a Concorde financial advisor