MISSION
& VISION

Embracing Traditions While Pioneering the Future

At the heart of our Delivery Team lies a blend of timehonored values like innovation, collaboration, efficiency, quality, and adaptability. But we don’t stop there. We elevate our work with a commitment to scalability, holistic development, creative empowerment, and diversity. This fusion of traditional and non-traditional values propels us to deliver transformative, inclusive, and cutting-edge digital solutions.

OVERVIEW

In the ever-evolving world of custom digital software products, our strategy is designed to maximize value and efficiency. By creating flexible engagement structures and automating tasks typically handled manually, such as testing and quality assurance, we streamline operations, reduce time-to-market, and enhance product quality. Our approach also adapts to current and future technological trends, ensuring our clients always stay ahead.

Value Proposition

Reimagined Engagement Structures

Why Projects Fail

Overly Defined Scope Up Front

Attempting to scope and price projects before thorough vetting leads to gaps and issues
during execution.

Disparate Phases

Key resources like QA are onboarded too late, often only when development starts or after it
ends.

Inflexible Pricing Structures

Time & Materials (T&M): Execution planning becomes difficult as customer decision timelines are unpredictable, leading to unclear overall costs.

Fixed Bid: Teams rush to define scope without sufficient discovery, leading to incomplete or flawed planning

Our re-imagined engagement plans are designed to be flexible and adaptive, regardless of specific features, functions, or clients to alleviate the traditional pain points that we’ve experienced in past engagements.

Key Principles

Use what we know, now

  • The type of resources required.
  • The amount of time we have available to dedicate.
  • The general type of app and possibly integrations/plugins required.

Flat Monthly Rate

  • Includes a specified number and type of resources for each phase.
  • Covers standard communications, status updates, and a set package of tools.

Benefits

Flexibility

  • Allows clients to change scope based on the current phase’s progress.
  • Encourages quick decision-making from clients.
  • Phases are not time-boxed, unless the teams want them to be.

Balanced Approach

  • Functions like a T&M contract, providing financial benefits.
  • Offers the structure and stability of a fixed bid.

Predictability

  • As each phase progresses, the final launch timeline becomes clearer and more precise.
  • Enables easy planning for resource allocation and duration.
  • Facilitates scaling up or down as needed without contract interruptions.

Repeatability

  • Standardized toolsets, meeting cadences, structures, and processes.
  • Resources can seamlessly substitute for one another, increasing efficiency.

Improved Communication

  • Prevents miscommunications between sales and development teams.
  • Ensures all teams are aligned from the start, avoiding late discoveries of commitments.

Reducing Communication Barriers and Friction

Centralized Communication Platforms:

Slack or Microsoft Teams integrated with project management software.

Automated Reporting

Dashboards and reporting tools for real-time visibility into project status, risks, and progress.

Collaborative Documentation

Shared, version-controlled documentation platforms for seamless team collaboration.

Rethinking the Approach to Software Development

Agile and DevOps Practices

Iterative development and continuous feedback with Agile methodologies, and bridging development and operations with DevOps culture.

Cloud-Native Solutions

Scalable and flexible infrastructure with cloud platforms and microservices architecture.

AI and Machine Learning

Predictive analytics and enhanced product features with AI and machine learning models.

User-Centric Design

Prioritizing UX research and testing, with continuous feedback loops.

Rethinking the Approach to Software Development

Expansive Knowledge Base

  • All of the Rothbright Studio Delivery Team members possess a broad understanding of software development, allowing them to make quick, informed, collaborative decisions beyond their specific roles.
  • This multidisciplinary knowledge enables us to approach problems holistically and deliver well-rounded solutions

Innovative Team Dynamics

  • Breaking away from traditional SDLC roles, our team structure encourages cross-functional collaboration and knowledge sharing.
  • This fosters an environment where creative solutions and innovative ideas thrive, ultimately leading to superior software products.

DEVELOPMENT METHODOLOGY & PHASES

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STANDARD DELIVERABLES

Project Plan

Detailed timeline, milestones, and deliverables schedule.

Use Case: Guides project execution and stakeholder expectations.

User Story Backlog
(Requirements)

Comprehensive list of functional and nonfunctional requirements.

Use Case: Basis for design, development and validation.

Design Mockups & Prototypes

Visual representations and interactive models of the user interface.

Use Case: Provides a clear vision of the final product for feedback and approval.

Technical Architecture Plan

Detailed architecture of the software solution.

Use Case: Ensures alignment with technical standards and scalability.

Test Plan & Test Cases

Documentation of testing strategies and specific test scenarios.

Use Case: Ensures thorough validation of all software aspects.

CI/CD Pipeline Configuration

Automated deployment scripts and configurations.

Use Case: Streamlines development to production transitions.

User Documentation

Manuals and help guides for end-users.

Use Case: Facilitates user adoption and troubleshooting.

Maintenance Plan

Strategy for ongoing support and updates.

Use Case: Ensures long-term software performance and relevance.