Stop wasting your list.
Mailchimp management built around your customer journey. Automations, segmentation, design, and deliverability handled end-to-end so your list actually drives revenue.
What's included.
- 01
Audience and segmentation
Tagged lists, behavioral segments, custom audiences tied to where each subscriber is in their journey.
- 02
Automation flows
Welcome series, abandoned cart, post-purchase, browse-abandon, win-back, all designed and deployed.
- 03
Campaign deployment
Monthly campaigns planned, designed, written, and shipped on cadence with full reporting.
- 04
Template design
Branded, mobile-first templates built once and reused across every send.
- 05
A/B testing
Subject lines, content, send time, CTAs, all systematically tested and optimized.
- 06
Deliverability
Domain authentication (SPF, DKIM, DMARC), reputation monitoring, inbox placement tracking.
- 07
Compliance
Opt-in management, unsubscribe handling, CAN-SPAM and GDPR posture, preference centers.
- 08
Reporting and analytics
Tied to GA4 for revenue attribution. Monthly performance recap with subscriber, send, and revenue metrics.
Pick what fits. Cancel anytime.
Startups and small businesses getting email working.
- 1 monthly campaign deployment
- 1 automated flow
- 1 branded template
- Audience setup and segmentation
- Monthly performance summary
Small to mid businesses scaling email as a channel.
- 1 monthly campaign deployment
- 3 automated flows
- 2 branded templates
- Advanced segmentation and tagging
- A/B testing on every send
- Deliverability monitoring
Fast-growing companies running email as a core revenue channel.
- 2 monthly campaign deployments
- 5 automated flows
- 3 branded templates
- Custom audience strategy
- GA4 revenue attribution tie-out
- Bi-weekly review cadence
Companies that need a dedicated email capability.
- 4 monthly campaign deployments
- 10 automated flows
- 6 branded templates
- Embedded email strategist
- Custom modeling and lifecycle optimization
- Weekly review cadence
Monthly · Cancel anytime · Proudly managed by Rothbright
How the engagement runs.
- 01Week 1Score and map
We run your BrightScore on your current Mailchimp account, surface every gap in audience, flows, and deliverability, and hand you a one-page plan.
- 02Weeks 2–3Build and ship
Clean rebuild. Audience tagging, flow construction, template design, deliverability setup, first campaign deployed.
- 03OngoingSend and optimize
Monthly campaigns shipped on cadence. A/B testing, performance review, audience refinement, quarterly strategy reset.
Answers before you ask.
What if my Mailchimp account is a mess?+
That's the most common starting point. We start by scoring the damage (cluttered audiences, abandoned flows, broken automations) and ship a clean rebuild. Your first proper campaign goes out in week 3.
Do you handle the design or just the strategy?+
Both. Our team writes, designs, codes, and deploys every campaign. You approve, we ship.
Are Mailchimp platform fees included in the monthly price?+
No. Plan fees are management only. You pay Mailchimp directly for the platform with full visibility into every charge.
What about other email platforms? Klaviyo, HubSpot, etc.?+
We have separate Klaviyo plans for e-commerce. HubSpot, Marketo, and other platforms are handled through Custom Development.
Will you work with our existing brand and design system?+
Yes. We build templates that match your brand guidelines, fonts, color palette, and tone of voice. Brand kit in, branded emails out.
Can I cancel anytime?+
Yes. Month to month, no annual contracts.
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Ready to get started?
Thirty minutes. We score the gaps and tell you exactly where we'd start. No commitment.
Or email [email protected]