Plans/Measurement/Google Tag Manager

Measurement Pillar

Stop guessing what fired.

Google Tag Manager management that wires up clean, reliable tracking so every marketing decision rests on data you can defend. Container hygiene, version control, and tag QA handled by certified specialists.

See plans ↓Talk to a specialist

Scope

What's included.

01
Container architecture
Tag namespaces, folder structure, naming conventions across every property.
02
Tag implementation
Marketing, conversion, audience, and event tags configured, deployed, and tested.
03
Trigger logic
Pageview, click, form, scroll, and custom event triggers tuned to fire exactly where they should.
04
Variable strategy
Data layer, JavaScript, lookup tables, structured to scale across pages and properties.
05
Server-side GTM
When privacy, accuracy, or ad-blocking requires it, we ship sGTM containers.
06
Consent mode integration
Consent Mode v2, region-aware configuration, GDPR and CCPA compliance built in.
07
Version control and QA
Workspaces, versioning, preview-mode testing before every publish.
08
Documentation and handoff
Tag inventory, trigger map, variable index, all documented for your team.

Service Plans

Pick what fits. Cancel anytime.

Starter

Startups and small businesses getting tracking properly set up.

$750/mo

GTM container setup and configuration
GA4 and Google Search Console integration
Basic conversion tracking
Monthly tag QA and audit
Email and Slack access

Most picked

Plus

Small to mid businesses scaling their measurement layer.

$1,500/mo

Everything in Starter
Google Ads conversion tracking and remarketing
Meta Pixel deployment
Server-side tagging available
Bi-weekly tag QA cadence
Custom event implementation

Growth

Fast-growing companies running multi-channel measurement.

$3,000/mo

Everything in Plus
LinkedIn Insight, TikTok Pixel, and additional platforms
Custom data layer architecture
Advanced server-side GTM deployment
Weekly tag QA cadence
Dedicated tag strategist

Advanced

Companies that need a dedicated tag management capability.

$5,000/mo

Everything in Growth
Embedded analytics engineer
Custom modeling and event taxonomy
Cross-domain and subdomain tagging
Advanced consent and privacy architecture
Quarterly business reviews

Monthly · Cancel anytime · Proudly managed by Rothbright

Process

How the engagement runs.

01
Week 1
Score and map
We run your BrightScore on your existing GTM container, surface every duplicate tag, broken trigger, and tracking gap, and hand you a one-page priority list.
02
Weeks 2 to 3
Clean and rebuild
Container restructure, tag deduplication, trigger logic rewired, conversion tracking validated, server-side deployment if needed.
03
Ongoing
QA and document
Weekly preview-mode QA, monthly tag audit, full documentation kept current.

Common Questions

Answers before you ask.

What's the difference between GTM and Google Analytics 4?+

GTM is the tag manager. GA4 is the analytics product. GTM deploys tags (GA4, Meta Pixel, LinkedIn Insight, anything you want) and GA4 is one of the tags it deploys. Most clients run both as separate plans.

Do I need GTM if I use Shopify or WordPress?+

Yes if you're running paid ads, want clean conversion tracking, or have more than two or three tracking pixels. The native integrations Shopify and WordPress offer fall apart at scale.

Will GTM slow my site down?+

No, when set up right. We monitor performance, defer non-critical tags, and use server-side GTM where it matters.

Do you set up server-side tagging?+

Yes, on Plus and above. Server-side GTM, Conversion API, and the full sGTM stack.

What if my container is already a mess?+

That's the most common starting point. We audit, prune, restructure, and document. The first three weeks usually involve cleaning up before adding anything new.

Can I cancel anytime?+

Yes. Month to month, no annual contracts.

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