Plans/Growth Signals/Google Ad Grants

Growth Signals Pillar

Stop leaving $10K on the table.

Specialized management of the $10,000 per month Google Ad Grant for qualifying nonprofits. Campaign strategy, keyword research, ad copy, and compliance handled so your grant actually delivers traffic, not just qualifies.

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Scope

What's included.

01
Grant eligibility and application
If you're not yet approved, we run the 501(c)(3) eligibility check and handle the application.
02
Campaign architecture
Search and Brand campaigns structured for maximum grant utilization, not vanity click counts.
03
Keyword research
Mission-aligned, high-volume terms that pass Google's quality thresholds.
04
Ad copy
Compelling RSAs that convert qualified clicks into donations, sign-ups, or applications.
05
Conversion tracking
Form fills, donations, event signups, all tracked accurately through GA4.
06
Grant compliance
Maintain 5% CTR minimum, avoid policy violations, keep the account active.
07
Monthly optimization
Search term analysis, negative keyword refresh, bid adjustments within the $2 max CPC.
08
Performance reporting
Monthly recap on clicks, conversions, grant spend utilization, and mission impact.

Service Plans

Pick what fits. Cancel anytime.

Starter

Small nonprofits getting their grant working.

$750/mo

1 campaign per month (Search, Brand)
Single account management
Monthly performance review
Standard conversion tracking
Email and Slack access

Most picked

Plus

Mid-size nonprofits scaling their grant utilization.

$1,750/mo

Up to 5 campaigns per month (Search, Brand)
Multi-campaign management
Bi-weekly review cadence
Custom audiences and remarketing
Compliance monitoring

Growth

Fast-growing nonprofits running multi-program campaigns.

$3,750/mo

Up to 10 campaigns per month (Search, Brand)
Weekly review cadence
Advanced conversion tracking
Dedicated account strategist
Custom landing page consulting

Advanced

Large nonprofits with multi-state programs or multi-mission scope.

$7,500/mo

Unlimited campaigns per month (Search, Brand)
Embedded grant strategist
Daily monitoring and bid adjustments
Custom reporting for board and stakeholders
Quarterly business reviews

Monthly · Cancel anytime · Proudly managed by Rothbright

Process

How the engagement runs.

01
Week 1
Score and apply
We run your BrightScore on your grant status, verify 501(c)(3) eligibility, and handle the application if you're not yet approved.
02
Weeks 2 to 3
Build and launch
Campaign structure, keyword research, ad copy, conversion tracking, and compliance monitoring all set up and live.
03
Ongoing
Optimize and report
Monthly search term review, ad rotation, CTR monitoring, compliance maintained, performance recap delivered.

Common Questions

Answers before you ask.

Do I qualify for the Google Ad Grant?+

You qualify if you're a 501(c)(3) public charity. Excluded: hospitals, schools, government entities, financial institutions, private foundations. We verify eligibility during the first consultation.

What if I don't have the grant yet?+

We handle the application as part of onboarding. Approval typically takes 2 to 4 weeks from submission.

Will the grant replace traffic I'm losing organically?+

Not directly. The grant captures paid clicks for queries your organic content might not rank for. We treat it as additive demand capture, not organic replacement.

What's the 5% CTR rule?+

Google requires Ad Grant accounts to maintain a 5% click-through rate. If you drop below for two consecutive months, the account gets suspended. We monitor monthly and adjust to prevent suspension.

Can I scale to paid Google Ads beyond the grant?+

Yes. The grant is capped at $10K per month and $2 max CPC. For competitive terms beyond that, our Google Ads product runs alongside as a separate engagement.

Can I cancel anytime?+

Yes. Month to month, no annual contracts.

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