Slow and  Steady
Wins the Race

Plans Used

CLIENT OVERVIEW

Sound Estate Planning engaged Rothbright with the challenge of attracting more clients for its firm, without using ads.

STRATEGY:

After discussing the merits of paid advertising, search engine optimization and reviewing sites such as Yelp and Google business profile; Rothbright and Sound Estate Planning elected to implement an organic acquisition strategy. We used SEO and Customer reviews to attract more traffic to sound estate planning. Updated their website using Avada/Wordpress.

Organic Traffic Per Month

Built a portal using Citrix ShareFile to optimize client service.

RESULT:

  • Made Sound Estate Planning (SEP) a market leader in organic traffic
  • Acquired 102 five star reviews on Yelp
  • Acquired 57 five star reviews on Google Business Profile
  • Achieved top rankings for SEP’s brand keywords
  • Achieved 20 first page rankings for critical keywords
  • Experienced a 108% increase in total organic traffic