Mereces Jeremias
Increases Marketing
Qualified Leads by 176%

Plans Used

CLIENT OVERVIEW

Mereces Jeremias is a personal injury law firm dedicated to serving the LatinX Spanish-speaking community in California. With a deep understanding of cultural nuances and a commitment to providing excellent legal services, Mereces Jeremias aimed to expand its reach and connect with more clients in need of personal injury legal representation.

CHALLENGE:

The primary challenge Mereces Jeremias faced was the competitive landscape of personal injury law in California. They needed a robust digital marketing strategy to increase visibility, attract qualified leads, and ultimately grow their client base. Additionally, the firm wanted to ensure that their marketing efforts resonated with the LatinX Spanish-speaking community.

 ROTHBRIGHT’S INTEGRATED MARKETING APPROACH:

Rothbright devised a comprehensive digital marketing strategy to address the unique needs of Mereces Jeremias. This strategy included a combination of SEO. Meta Ads, Google Ads, and a new high-converting website.

1. Search Engine Optimization (SEO):

  • Keyword Research: Rothbright conducted extensive keyword research to identify high-traffic, low-competition keywords relevant to personal injury law and the LatinX community.

  • On-Page Optimization: The team optimized the website’s content, meta tags, headers, and images to improve search engine rankings.

  • Local SEO: Focused on local SEO strategies to ensure the firm appeared in local search results and map listings, critical for attracting clients in specific California regions.

2. Meta Ads (formerly Facebook Ads):

  • Targeted Campaigns: Rothbright created targeted ad campaigns to reach the LatinX community on Meta platforms. The ads were designed in Spanish and tailored to address common concerns and interests of potential clients.

  • Engaging Content: The ads featured engaging visuals and compelling copy that highlighted the firm’s expertise and success stories, building trust with the audience.

3. Google Ads:

  • Targeted Campaigns: Rothbright created targeted ad campaigns to reach the Latinx community on Meta platforms. The ads were designed in Spanish and tailored to address common concerns and interests of potential clients.

  • Engaging Content: The ads featured engaging visuals and compelling copy that highlighted the firm’s expertise and success stories, building trust with the audience.

4. High-Converting Website:

  • Redesign and Development: Rothbright designed and developed a new website for Mereces Jeremias. The website was user-friendly. mobile-responsive, and optimized for conversions.

  • Spanish Language Support: Ensured the website content was available in Spanish, catering to the primary language of the target audience.

  • Lead Generation: Integrated lead generation forms and call-to-action buttons prominently throughout the site to encourage visitors to contact the firm.

RESULT:

Over a three-month period, Rothbright’s integrated marketing approach yielded impressive results for Mereces Jeremias:

  • 176 Marketing Qualified Leads (MQLs): The combined efforts of SEO. Meta Ads, Google Ads, and the new website generated 176 MQLs. significantly exceeding the firm’s expectations.

  • Increased Website Traffic: The website saw a substantial increase in organic and paid traffic, with a higher engagement rate from Spanish-speaking visitors. 409.9% in website users.

  • Enhanced Online Presence: Mereces Jeremias improved its search engine rankings, making it easier for potential clients to find the firm online. Mereces Jeremias went from ranking for O keywords at launch to 58 keywords today.

CONCLUSION:

Rothbright’s strategic and culturally aware approach to digital marketing enabled Mereces Jeremias to effectively reach and engage the LatinX Spanish-speaking community in California. By leveraging SEO, Meta Ads, Google Ads, and a high-converting website, Rothbright successfully generated a significant number of qualified leads, contributing to the growth and success of Mereces Jeremias.

This case study highlights the importance of an integrated marketing strategy and the value of understanding and addressing the specific needs of a target audience.