First 90 Days for
byJames Design
CLIENT OVERVIEW
byJames was curated for the simple yet chic and modern woman. Their leather sandals are handcrafted in Valladolid, Mx. and are made with a timeless design that will transition from a stroll on the beach road to an urban setting with ease. The inspiration comes from the surrounding area using an earth tone palette which is the essence of their brand. For byJAMES, the beauty lies in the essence of the classic, modern, and simple woman.
COMPANIES PROBLEM:
byJAMES spent $200,000+ in paid Google ads with a former agency and barely broke even in the previous year. The founder’s instagram account had been hacked and by James lost the majority of their organic traffic and social media following, and struggled to recoup from the loss.
The website was not optimized for customer acquisition, which contributed to poor ad traffic conversion and a higher Customer Acquisition Cost.
byJAMES had not implemented an effective remarketing strategy. byJAMES was not data-driven which negatively impacted strategic design making.
SOLUTIONS:
Reduced website technical debt to increase page speed Optimized and redesigned the website for traffic conversion Optimized Google Ad Strategy Created and implemented SEO Strategy Significantly reduced ad campaigns spend Installed Databox to make byJAMES data-driven.
